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Race Director Tips: Make sure to add all distances to your website home page


Race organizers often put only the longest distance as the primary name on their website, and fail to put the other distances on the visible home page of their website. This is a big no no. The primary culprits of this issue are Marathons, putting the name of the marathon on the home page of the website, and leaving the half marathon distance buried at the bottom of the page, or within inner pages. This is a huge mistake, not only for marketing, but could be missed opportunity for race attendance numbers. If your race offers both a marathon and a half marathon, the half marathon distance should either be in the title as well, or directly under the title, along with the other distances offered at the event.

#racedirectors #racedirectoradvice #raceorganizers #runningevents #halfmarathon #halfmarathonswalkerfriendly #halfmarathons

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